Give your agents a reason to stay that is not the split.
The Agent Supply System puts buyer and seller conversations in front of your roster — done-for-you ads, a revived Google profile, per-agent lead routing, and follow-up that runs without your admin.
For Ontario and GTA brokerage owners and managing brokers · 8 to 80 agents
Buyer enquiry — detached, East York
Routed to Priya S.
Seller enquiry — semi, Riverdale
Routed to Marcus D.
Buyer enquiry — condo, Mimico
Routed to Janet K.
Illustration of the routing rules you set — area, specialty, or rotation.
Sow & Grow builds lead supply for one industry at a time.
Real estate brokerages are first — the rooms Mike has worked in for twenty years. Other verticals open only after this one is proven.
Live now
Real estate brokerages
Ontario & GTA · 8–80 agents
In research
Home services
Phase 2 · 2026
Reserved
Next vertical
Announced when live
Your agents are paying you for an office they do not use.
There was a version of this business where the brokerage was obviously worth its cut — the boardroom, the front desk, the name on the door. Then your agents started meeting clients in coffee shops and building their own brand on Instagram instead of yours.
So the recruiting conversation moved to the only variable left: what is the split. And that is a conversation you cannot win, because there is always a brokerage down the road willing to lose money on a body.
You have not lost the ability to attract agents. You have lost the product you were attracting them with.
Competing on the split
It works until someone offers a better one. You are not buying loyalty, you are renting it — and the price goes up every renewal.
The tools from head office
Corporate hands you a website builder and a CRM. Your top teams do not touch them, and anything an agent builds inside them cannot leave with them.
“Generate your own business”
Most agents will not. They run on referrals until the referrals thin out, get quiet, renew their licence once more, then leave.
The Google profile nobody owns
Built by a past assistant, then abandoned. Free local demand, sitting in an account nobody has logged into in two years.
What every usual fix has in common: it puts the work on an individual who already has a full job.
Nobody is joining a brokerage in 2026 for the office. They will join one for the deal flow.
Your agents no longer join a brokerage. They join a supply of work — and supply is now buildable.
More than half the agents on this board closed nothing last year.
That is not our number — it is TRREB's, across roughly 70,000 licensed agents in the Toronto region. Here is how 2025 actually distributed:
52.7%
of TRREB agents closed zero transactions in 2025
89.3%
closed four or fewer
0.8%
closed twenty or more
Now look at your own roster. If you carry 30 agents, that distribution says roughly 16 of them closed nothing last year — and every one of them still costs you licensing, insurance, compliance, admin time, and a seat in the CRM.
A brokerage does not usually fail because it cannot recruit. It fails because it recruits people it has no way to make productive — then loses them to the next brokerage that promises they will be busier there.
And the upside is not small: the average GTA selling price in 2025 was $1,067,968. Moving a handful of agents from zero deals to two is not a marginal improvement. It is a different business.
Sources: TRREB member and transaction distribution data compiled by Redatum, reported in Real Estate Magazine (Dec 31, 2025 snapshot), cross-checked against The Fisher Group's 2025 distribution analysis; TRREB Market Watch, December 2025.
One lead engine for the brokerage. A pipeline for every agent.
That is the Agent Supply System: four stations, always in this order — remove any one and the rest underperform.
Reclaim
Demand you already own
Your Google profile rebuilt and actively worked. Local content for the areas you serve. Old enquiries in your database contacted first — before a dollar of new spend.
Your Brokerage — Google profile
RECLAIMEDNew post — Just listed in Leslieville
12 new photos — sold this month
Old database: 214 past enquiries re-contacted
Demand
New buyer and seller flow
Meta campaigns written for your specific areas. Landing pages built to start a conversation. Creative refreshed against what is converting.
Your Brokerage
Sponsored
Thinking about selling in your neighbourhood this spring? See what homes near you actually closed for.
Your areas, your creative
Learn moreRoute
Every lead has an owner
One brokerage engine feeding per-agent pipelines. Assignment rules you set, applied automatically. No more leads dying in a group chat.
New enquiry — semi, Riverdale
ROUTINGRule: East end → Sarah T.
Sarah T.
3 active this week
Marcus D.
West end + condos
Priya S.
North York
Convert
Agent-ready conversations
Text and email follow-up from the first minute. Long nurture for people not moving this quarter. Your agent gets a person, not a name on a list.
First minute, not next morning
Hi Mark — thanks for asking about the Riverdale semi. Are you selling, buying, or both?
Selling, probably in the spring
Perfect — Sarah covers your street. Does Thursday 6pm or Saturday 10am work for a quick call?
Long nurture continues for the not-this-quarter crowd
Why Reclaim comes first: it is the cheapest win, it produces something before ad spend starts, and it fixes an asset nobody was ever given time to work. Ads without routing is how a brokerage ends up paying for leads its agents never called.
Live in 30 days. Here is what each week builds.
By the second and third month your agents stop asking where the leads went, because they can see their own pipeline. And your recruiting conversation changes: you are no longer defending a split — you are showing a prospective agent the system that is going to feed them.
Week 1
Kickoff and access
Google profile, CRM export, Meta access, areas and roster mapped. Reclaim starts immediately — your database is contacted before new spend.
Week 2
Routing built
Per-agent pipelines, assignment rules, notifications. Your agents see their own pipeline for the first time.
Weeks 2–3
Campaigns live
Landing pages up, campaigns structured against your named areas, creative produced. Follow-up sequences loaded and tested end to end.
Week 4
Running
Warm-up spend validates tracking, booking, routing, and agent response. Then the main budget begins — reviewed weekly against booked conversations, not clicks.
The assurance
Built, connected, and running within 30 days of kickoff — or your setup fee comes back.
Campaigns live, routing live, follow-up live, your Google profile worked. If it is not, the setup fee comes back and you owe nothing for the build. What that requires from you:
- Access to your accounts and Google profile in week one
- The agreed ad spend, running on your own accounts
- A decision maker who can approve creative inside a week
- Assignment rules for how leads route to your agents
Full terms are provided in writing before you start.
What is deliberately not guaranteed
No promised number of listings, leads, or agent signings. Anyone who promises those at launch spend is either pricing the risk into your fee or planning not to honour it.
What Mike controls: whether the system is built properly, whether it runs, whether follow-up happens in the first minute, and whether every lead lands with a named agent. Whether your agents convert those conversations is your side of the table — better to say that now than write a guarantee we both know is theatre.
Built for 8-to-80-agent brokerages whose agents will work a lead the same day
This is for you if
- Broker of record, owner, or managing broker in Ontario / the GTA
- 8 to 80 agents on the roster
- You control what the brokerage spends money on
- Roughly $1,000+/month available for ad spend on your own accounts
- Agents who will work a routed lead the same day
This is not for
- Brokerages under about eight agents — not enough roster to route to yet
- No budget for ad spend on top of the build — half a system judged as a whole one
- Nobody willing to call a lead the same day it arrives
Built by someone a real estate company already bought once.
Mike Jean has been in marketing since 2002. In 2016, a traditional real estate media company bought his agency — what they wanted was the realtor program he had built — and he stayed on as VP of digital with equity in the company.
Since then he has built brokerage websites, agent sales and presentation kits, and neighbourhood video libraries, and he runs SEO for realtors right now. So when he tells you your Google profile is neglected and your corporate CRM is not being used by your top team, he is not guessing — he has been inside enough of these brokerages to know how the room works.
Mike Jean
Sow & Grow Communications · Guelph, Ontario
If we work together, you work with Mike. Not an account manager.
A working session on your brokerage. Not a pitch with your name pasted in.
If it is a fit, Mike will tell you and show you the numbers. If it is not, he will tell you that too — and the roster read is yours to keep either way.
We read your roster
How many agents you carry, roughly how many closed something last year, and where your deals actually come from.
We map the system to your areas
What the Agent Supply System looks like pointed at the neighbourhoods you actually want listings in.
You keep the read either way
How your productivity compares to the board, what is sitting unclaimed in your Google profile and database, and which station moves the needle first. Yours whether or not we ever work together.
Stop recruiting on the split. Start recruiting on the supply.
Every quarter without a lead system is another quarter where the only thing you can offer an agent is a bigger percentage of a deal they had to find themselves. The brokerages pulling ahead in your market are not better at recruiting. They just have something to recruit with.
The first builds are being done by Mike personally, and there is a real limit to how many run at once.